Simplicity & control for publisher ad tech
Monetizing a website has become too complex
Implementing an ad server, ad slots, refresh, viewability, header bidding, identity, analytics, privacy, consent.. This takes too much time and is easy to break.
HTL BID is a powerful framework for managing all your ad tech
For the biggest publishers in the world and one-person operations, BID handles all the configuration and compilation challenges of any technology or vendor, creating more time to focus on driving business results.
BID empowers publishers
More control for business operators, a stable framework for product and engineering, the ability to A/B test any vendor on the fly.
BID is publisher-only
No rev-shares, misaligned incentives, or sneaky multi-fee setups. BID is SaaS sold at a simple, low, usage-based monthly price.
BID enables the next generation of publisher monetization
In a changing and maturing landscape, best-practice configuration is a necessity. Monetization configurations must be dynamic, changing in response to the user, not at the speed of an engineering sprint.
Enterprise-grade ad tech for everyone
Deploy ad tech with ease - HTL BID is a new way to configure and deploy publisher ad tech without code updates
Complete header bidding UI for Prebid and APS
No SSP account ownership requirements
Robust A/B testing capabilities
Comprehensive UI for managing thiry-party monetization partners
Extend, not replace, current ad server functionality for direct deals and programmatic
Version control system for ad tech providing a centralized system of record for all deployments and configs
Great for individual publishers, large multi-site networks, or publisher-service providers
Access additional services like automated Line Item Generator system
Easy as 1-2-3
1
Layout desired ad tech configuration
2
Implement corresponding HTL BID code
3
Control, manage and optimize your ad tech config with the push of a button
