Hashtag Labs is always ready to be of service in the ad ops department when a need arises for us. We have been able to depend on them and their work on two separate occasions over the last year. They very quickly had a holistic and complete understanding of how to work within our systems and workflows and provided the level of client service needed to be successful when working with the world’s largest and greatest advertising. All in all, they are a great ad operations partner!
In over 15 years of being a digital publisher, we’ve never had a partner who provided better customer service and technical capabilities than Hashtag Labs. HTL was completely aligned with our goals and objectives and incredibly responsive, knowledgeable and experienced.
— Jason Weisberger, Publisher, Boing Boing
Hashtag Labs was an invaluable partner during a critical growth period for The Daily Dot. Responsive, professional, and deeply knowledgable, they always deliver on time and in full. Their expertise helped us make significant gains in our programmatic CPM, and significantly strengthened the efficiency of our ad serving infrastructure. For a publisher that is scaling up quickly on multiple fronts, trusting HTL with their ad operations is a no-brainer.
— Michael Cascio, Chief Revenue Officer, The Daily Dot
HTL is truly a force of good when it comes to navigating the post apocalyptic world of digital operations and monetization.
— Andy Santamaria, Director of Brand Partnerships and Operations, MindBodyGreen
Finding ourselves between publishers (any indie site can tell you that finding the right publisher is not a process to rush), Hashtag Labs stepped in and ran our publishing seamlessly, giving me the time and space to focus on site administration and my search.
— Nicole Cliffe, Owner and Editor, The Toast
HTL is premium publisher rocket fuel. Put simply: They rock. They’ve generated more quality revenue than we could have expected. They’ve helped us navigate ad ops with an incredibly experienced perspective. And they’ve been trustworthy, true partners in every sense of the world at every stage of our growth. They’re the ultimate no-brainer partner – start working with them as of yesterday.
— Derek Flanzraich, Founder and CEO, Greatist
Hashtag Labs has been an invaluable resource for our ad operations and development teams when implementing and planning for direct and programmatic campaigns. They consistently demonstrate exceptional custom service, response time and technical understanding of a constantly evolving space.
— Yrma Arias, Ad Operations Manager, Abrams Media
We work with the best publishers in the world.
Hashtag Labs services and capabilities are born from real world experience. The Internet promised a new era in media: The digital age democratized distribution. Publishing (reaching the public) was no longer only reserved for big entities who had the ability to coordinate large capital investments (printing presses, trucks for distributions, etc). Writers and creators could get their works out there and perhaps even turn a profit. Tools and companies to this end were born: Ad servers, data management platforms, content management platforms, ad networks, advertising rep firms, platforms that enable micro-payments, the “Lumascape” and a countless number of acronyms. It became confusing fast. It also fast became a disappointment for publishers. The expectations were through the roof and what was provided by “publishing services” vendors almost always under-delivered.
The team at Hashtag Labs has lived through this and understands that building a website and publishing brand and company is much more than setting up WordPress. We slog through the acronyms, business development phone calls and ad server minutiae so you can focus on the parts of your business that you need to. We support high-quality, editorial driven digital publishers through technology and business development services and capabilities. HTL doesn’t promise to be a silver-bullet making a website an over night money-printing machine, but it does promise to get in the passenger seat with its publishers and do the best work it can. And that work is most often more capable and less expensive than the other alternatives.
Hashtag Labs fits into your organization and objectives, not the other way around.
Programmatic Ad Stack Management
Unlock revenue from the major ad platforms and third party ecosystem.
Traditional Ad Operations
Cost-efficient, best-in-class ad trafficking capabilities for your direct deals.
HTL designs unique solutions to traditional problems like the “passback daisychain” or “waterfall”.
When creating the blueprint for your advertising infrastructure and marketing partnerships, HTL has the experience to help.
Revenue-Generating Business Development
Connections to the best third-party partners and revenue sources that help increase monthly revenue.
Direct Sales Expertise
HTL’s experience with direct deals is extensive. We can help with things like media plans, forecasts and, of course, insertion orders.
24/7 Customer Service
We don’t disappear after a certain amount of hours per month. We’re dedicated to your success and are available when you need us.
Stay On Top of the Latest Trends and Technologies
Header bidding? Ad blocking? HTL stays on top of the latest industry developments and helps you execute on them.
We love this industry and we’re committed to trying to make it the best it can be. And we know that starts with being accountable to our clients and partners.