How Much Optimization is Enough?

Ad Optimization is a balancing act between Time, Money and User Experience. It’s very hard to have all three, even when it’s your job. You can spend enormous amounts of time running and analyzing reports, trying to squeeze a few more pennies out of your...

2016 State of The #Lab

Through 2015, HTL has grown to service a select group of websites that I am confident represents the very best of high-quality, editorially-driven digital publishing operations. It’s an honor and privilege to work with these publishers. In this post, I’d...