DFP Change History

A neat feature of DFP is the Change History Tool, which allow you to see when changes were made and who made them. This tool is a little bit buried in the interface, but can be accessed under the Admin tab. On the Change History screen, you can see who made each...

How To Hunt Ads: An Introduction

Programmatic advertising has a bad name among some of the people who matter most – consumers, producers and publishers. Why? Because the advertising (specifically the stuff filling the ad space on the web page, also known as a “creative”) is making it...

How To Hunt Ads

Technically undesirable ad creatives are coming over programmatic advertising channels and ending up on publisher’s websites degrading the reader’s experience; it’s not so much that the pipes are broken as it is that some of the water coming out of...