DFP Creative Preview

With Direct Sold campaigns, an advertiser will often ask to see a test page to make sure everything is working correctly. Do you need to create a special test page on your site? In most cases, no. 90% of the time, what you want is the Preview Creative tool in DFP....

Create an @adops Email Address

It seems like a hassle, so why bother? Creating a separate email address to handle advertising is a┬ábest practice. If you’re using your personal email to manage advertising on your website, here are a few reasons you might want to reconsider. Keep Everything in...

Eliminating Smart Quotes

What are Smart Quotes? Smart Quotes are a special kind of quotation mark where the opening-quote and the closing-quote are visually different. Sometimes they are also known as “curly quotes”. In many typographic settings, this is preferred to the more...