Debugging with Charles Proxy

We’re working on our own series about how to effectively use Charles Proxy to track down malicious ads. There is a wonderful and comprehensive┬áseries of posts from Ad Ops Insider. Ad Ops Insider – Charles Proxy Tutorial for Ad Operations Ad Ops Insider...

What Is The Perfect Stack?

The answer depends on your needs and your site. What works for one website won’t necessarily work for another. However, there are some broad guidelines that are pretty reasonable for most sites. So this discussion will make the following assumptions: 1. You want...

Who Should You Partner With?

This is a tricky question! Unless you have a specific objection to working with Google, you should work with Google. Signup for AdSense if you’re small. Then get DFP. Then get AdExchange if you’re big enough. In either case, make sure you’ve got...

What Are The Types of Ads

Looking today, AdExchange offers 79 different ad technologies, which roughly correspond to different ad experiences. That’s a lot! In reality, ads fall into a handful of rough categories. Some ads blur the edges. Banner / Display Ads The granddaddy of them all,...

How To Force A Blank Ad

Sometimes you may run into a situation where you need to show a blank space instead of an ad. Two of the most common reasons are: You are writing about a sensitive topic, such as drunk driving, where the wrong ad may be extremely inappropriate You are running a...