How Do You Make Money On The Web?

In this post, we’re making a big list of ways that people make money on the web. If I missed anything (and I probably did on the first few tries), I’d love to add your ideas as well. Ads are a huge part of making money on the web and probably why...

Do You Even SEO?

Search Engine Optimization doesn’t strictly fall under the ad operations umbrella, but it’s vitally important. All things being equal, there are two ways for a website to double its revenue: you can double your CPMs or you can double your pageviews. The...

Create an @adops Email Address

If you’re a single website owner, this doesn’t really matter. However, if you’re running a larger website, it’s a great idea of create one or two dedicated adops email addresses, such as adops@example.com. This serves two main purposes. First,...

How to evaluate an advertiser

Publishers frequently encounter a dangerous proposition, it usually comes over email and sounds like this: “Hello, I work for so-and-so company. We think you have great content and would be a great fit for our advertisers. We have the best CPMs in the universe....