How To Hunt Ads: An Introduction

Programmatic advertising has a bad name among some of the people who matter most – consumers, producers and publishers. Why? Because the advertising (specifically the stuff filling the ad space on the web page, also known as a “creative”) is making it...

How To Hunt Ads

Technically undesirable ad creatives are coming over programmatic advertising channels and ending up on publisher’s websites degrading the reader’s experience; it’s not so much that the pipes are broken as it is that some of the water coming out of...

2016 State of The #Lab

Through 2015, HTL has grown to service a select group of websites that I am confident represents the very best of high-quality, editorially-driven digital publishing operations. It’s an honor and privilege to work with these publishers. In this post, I’d...